SMS marketing is just perfect and the best way to get in touch with potential customers. It lets you focus on your target audience and thereby increase your revenues by increasing the sales. It provides you the ability to reach your customers through the device they always keep with them and thus, the chances of success are more. But, the point where this effective way of marketing becomes challenging is the selection of right strategy. Though the idea of SMS marketing is just amazing but you will lose out on a great opportunity in the case you remain unable to create and execute the right strategy.
If you are looking to step forward on the path of SMS marketing, then let us tell you some Do’s of SMS marketing.
• The most important fact that you need to focus on is choosing the contacts the right way. A mistake that many of the businesses do here is buying the list of contacts from a vendor, which is totally wrong. Just think about it that why would you send SMS to someone who has never shown interest in your products. What you need to do is asking your customers for their numbers and preparing a list of genuine contact numbers
• Always keep in mind that you should have good reason to contact someone. Sending regular SMS without any special purpose will only irritate the receiver. So, every time you send SMS to your contacts, make sure that it is offering something of value. It can contain the information about your incoming products, it can be a reminder of their meeting with you, it can be a special offer that are given to your special customers or any other thing. So, always try to offer something compelling and valuable.
• Don’t forget to include an inciting call to action. No matter what you are sending out to your customers, the message should contain a call to action. You can ask your customers to reply you with a simple code if they are interested in getting special offers or you can tell your customers to inform their friends about the sale and more.
• Show brevity while sending out messages in SMS marketing. Rather than writing a long paragraph, keep the message short and to the point. No one shows interest in reading out the large plans, so you are required to make it short and to the point.
• Make your customers feel special by wishing them on their birthday, sending greetings on festive occasions and more. This will not only let you have good relations with your customers, but it will also increase the brand loyalty.